
You can have great SEO on a shoestring budget. For contract and retail business owners that need SEO in Utah, whether you are in Provo or Salt Lake City, the right free SEO tools can help you compete with the best in the business. We’ve done the research and compiled a list of 7 free resources that we think are great to use.
Google Analytics: Understand Your Users
Google Analytics will help you understand what drives your traffic, which pages on your website are most popular, and which pages your visitors leave. This information is essential for businesses in Utah considering investing in SEO because it will help you focus your time and money.
Google Search Console: See How Google Sees Your Site
You can use Search Console to help track your rankings for keywords, correct crawl errors, and request that Google review your sitemap. Search Console will let you know if you have a security concern or if your site isn’t mobile-friendly. These problems can cause you to rank much lower than you should.
Google Business Profile: Help Your Customers Find You
For SEO in Utah, the Google Business Profile (formerly Google My Business) is a major player among free offerings. If you’ve claimed and optimized your profile, you’ve successfully made your business part of the map pack displayed above the organic search results.
Make sure to update your business hours, reply to all reviews, and add photos of your business, especially the new ones as they’re directly related to how often local customers will see your listing.
Ubersuggest: Discover Customer-Used Keywords
Ubersuggest provides users with keyword research, content inspiration, and limited backlink information, all at no cost. If you run a business and are focused on Utah SEO, this tool allows you to search for less competitive local keywords—search phrases that smaller local searches ignore that larger national searches do not.
Moz Local: Get Consistent Listings
For local SEO to be effective, business information must be consistent. Moz Local audits that information and helps businesses manage it all from one location. For any business in Utah that’s trying to rank in any other area, it’s more important to have that consistency than what most people actually think.
SEMrush Free Tools: Sample Competitor Plan
The free version of SEMrush includes a site audit, a keyword gap analysis, and competitor traffic analysis. If a competitor ranks higher than you for Utah SEO keywords, this tool can show you what other competitors are doing and what changes can be made in order to outrank them.
Yoast SEO: WordPress On-Page Optimization
For business owners without a dedicated SEO team, Yoast SEO handles the basics, including meta titles, meta descriptions, and XML sitemaps. From that perspective, the WordPress plugin improves site readability and supports SEO.
Pick Tools That Best Help Your Needs
You don’t have to start with all seven tools at once. Google Analytics and Search Console provide a starting snapshot, and you can build out your essential tools for local visibility, keyword needs, and tech issues.
Utah businesses that know SEO is a process, not a one-and-done, have a huge advantage over businesses that rely on a single SEO effort. Here are some free SEO tools that can help Utah businesses, regardless of team size or budget, maintain an SEO effort.


